The NBA’s partnership with Hawk-Eye, for instance, will yield far more detailed data that will be used by players and teams to improve their play and plan strategies for games. While players today do not wear sensors during live action games, the introduction of wearable technologies and new types of IoT sensors will no doubt impact data collection and player performance in the years ahead, Bhagavathula says. Like the International Tennis Federation, the NBA is betting that the increased use of sensors, cameras, analytics, and AI will have a major impact on enhancing player, team, and officiating performance. This is the product of analytics - taking decades of NFL play-by-play data and assigning probabilities and point values to each decision.” “In the NFL, strategies that were once thought to be risky are now the norm - such as going for it on 4th down versus kicking field goals or punting. “Data in the NFL and NBA has changed the way the sports have been played,” Powers says.
2007 NBA PLAY BY PLAY DATA PROFESSIONAL
Such sports-related analytics initiatives are significantly altering how professional sports are played across a range of disciplines, including tennis, where the International Tennis Federation is leveraging computer vision to help enhance player performance.Ĭraig Powers, an analyst at IDC, sees no end in sight to that trend. Another new application, called NBA ID, offers members-only experiences, game ticket giveaways, personalized content, and enhanced voting for All-Star picks and other NBA-related issues.
2007 NBA PLAY BY PLAY DATA FREE
The NBA App, which launched in 2022, is a free application that consolidates a multitude of personalization services for fans, including enhanced integration with social media and live games streamed over the subscription-based League Pass, which offers basic and premium versions.Īzure AI-based “For You” app offers personalized content based on fan preferences as well as real-time video highlights of teams targeted at each consumer. Like the NFL, the NBA CTO opted to partner with Microsoft to leverage its Azure cloud platform, which Bhagavathula says contained all the digital components necessary to build the association’s streaming platform, while providing a cloud data lake and machine learning models the NBA could capitalize on for next-generation applications. “We were very focused on creating a truly delightful direct to consumer experience powered by the cloud.” “We had a data center that was heavily virtualized,” the CTO says of the state of play five or six years ago. The NBA has also enjoyed a 50% growth in subscribers and 52% increase in viewership this season, the CTO adds, attributing the wins to the NBA’s tight partnership with Microsoft and its three-point action plan that began in earnest three years ago.
“We got about one billion video views this season, which is more than triple last year’s total.” “We’re trying to create a truly differentiated basketball experience for our fans,” Bhagavathula says, noting the return on investment to date has been significant. NBA EVP and CTO Krishna Bhagavathula, a former NBC News CTO who has been with the National Basketball Association for almost six years, says the launch last October of the NBA League Pass streaming application along with a new partnership with Hawk-Eye Innovations for 3D optical tracking demonstrates the advanced pace of digital change happening in the NBA. The NBA’s full-court press on digital technologies has revolutionized the fan, player, and team experience, thanks to accelerated deployment of cloud, analytics, AI, and computer vision technologies since the association launched its digital transformation in 2020.
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